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Sustainable fashion from marketing view : Case study LUMI Accessories
(2020)
This thesis deals with sustainability and sustainability marketing. The aim of this thesis was to define how the marketing of brands has changed because of the sustainable movement. As an example, the LUMI brand is ...
Consumers’ purchasing behavior of sustainable fashion
(2020)
The fashion industry has changed drastically within the last two decades. The concept of fast fashion has only been created a few decades ago and it has already become one of the world’s main causes of pollution. It has ...
FACTORS AFFECTING CONSUMER BEHAVIOR IN PURCHASING SUSTAINABLE FASHION PRODUCTS
(2020)
The purpose of this study was to increase the understanding about sustainable consumer
behavior, the situation of the sustainable fashion industry, environmental
awareness, and the gap between environmental awareness and ...
Fast fashion and its consequences : Millennials and Gen Z attitude towards fast fashion
(2023)
This study originates from the author’s interest in exploring how younger generations navigate their lives on social media and in reality. Influencers play a significant role in pressuring Millennials and Gen Z to embrace ...
Exploring the impact of green labelling on consumer purchasing decisions in fashion in Finland
(2023)
The negative social and environmental effects of the fashion industry have push the introduction of sustainability measures, such as the use of green labelling to influence consumer purchasing decisions. The purpose of ...
Creating marketing strategy for the clothing brand in Finland
(2021)
During research process author of thesis work and developer of Brand L. got clear understanding of main point which marketing strategy for small clothing should cover. Same time, current trends of marketing for small size ...
Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)
Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ...
An analysis of UNIQLO’s content marketing strategy toward Gen Z
(2022)
The study aims to analyze the content marketing strategy of a sustainable fashion brand UNIQLO, in which the “Why” for purchasing sustainable products among young adults from 18 to 24 will be emphasized. Based on fixed ...
Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)
This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...
Implementing reverse logistics at return management in the fast fashion industry in the Vietnamese market
(2023)
Along with the explosive and strong development of fast fashion brands today, it has partly contributed to the tremendous increase in clothing waste and profoundly affects social and human challenges. Fast fashion companies ...









